Elevating the Game in Athletic Fundraising

The strategic partnership with LeggUP led to a comprehensive enhancement in fundraising capabilities, significantly boosting team effectiveness and donor engagement.

• Witnessed a 78% improvement in communication skills
• Goals and values alignment surged by 58%
• Trust-building capabilities increased by 45%
• Emotional regulation improved by 50%
• Leadership and empowerment rose by 37%

Company

Texas Christian University (TCU) is a premier private university located in Fort Worth, Texas, with a rich tradition of academic excellence and community involvement. Known for its commitment to creating global citizens, TCU prides itself on fostering a nurturing environment where students and staff alike can pursue their goals and contribute positively to society.

Industry

Positioned within the Higher Education sector, TCU plays a pivotal role in shaping future leaders. The university excels in combining rigorous academic programs with comprehensive development opportunities, thereby contributing to the intellectual and ethical growth of its students.

Key Products Used

Platform - Group Coverage

Professional - Professional Coverage

“My coach was exceptional in leading today’s session on Creating a Coaching Culture. The notes I’ve taken are invaluable, particularly those on adopting a consultative coaching approach. The examples provided have opened my eyes to how we can support our donors and teammates more effectively, fostering optimal relationships for success.” - TCU Fundraising Team Member.

Strategic Focus Areas

Confronted with the ambitious goal of nearly doubling its endowment and setting high individual fundraising targets, TCU recognized the necessity of formal training for its athletic fundraising team. The university's strategic plan not only focused on constructing a new stadium but also on expanding its scholarship/endowment fund and establishing a resilient donor base.

The Strategy

To achieve these goals, TCU initiated a partnership with LeggUP for a bespoke coaching program, aimed at elevating the skills of its fundraising team. This plan involved six targeted coaching sessions for each staff member, with an emphasis on trust-building, effective communication, and emotional intelligence — all critical in the art of fundraising. The program’s alignment with TCU’s strategic goals underscored its three-year success, vastly enhancing the fundraising team's ability to secure and grow donations.

The Outcomes

The results of TCU’s initiative with LeggUP were substantial and measurable. Notable improvements in communication and goal setting, alongside enhanced trust with donors, contributed to a significant increase in fundraising effectiveness. Emotional intelligence gains led to better donor interactions, and strengthened leadership skills empowered the team to exceed their fundraising targets. This collaboration underpinned TCU’s strategic aspirations, fortifying its foundation for current and future educational endeavors.